Lars Silberbauer is a global digital thought leader named one of the 25 most innovative and influential marketers in Europe.
Lars spent seven years at iconic global brand LEGO. During his tenure, he led the innovative toy company through a fast-paced digital transformation that positioned the company as the undisputed digital leader in the industry. He was responsible for the company's global strategy and execution on social media, search, YouTube channels, LEGO TV.
This keynote will focus on LEGO’s digital transformation and how it went from being a company without any social media or YouTube presence to one of the biggest brand creators in the world, bringing in millions of dollars from social commerce and the monetisation of digital content.
The session will also explore:
1) Leadership lessons: principles of transformation and aggressive change
2) The future of media and AI & creativity
3) Insights and anecdotes from the 2021 Tokyo Olympic games.
There will also be time for audience Q&A.